The Mercury News has written an article (registration required) on how marketer’s are trying to mine blogs to determine the amount of buzz circulating their products are receiving in blogsphere. One specific example is a new piece of software called blabble which scours the Internet to see what bloggers are saying about a particular product.

This entry was posted by Ted Pibil on Wednesday, September 8th, 2004 at 2:37 pm and is filed under In the News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.