Companies of all sizes in all industries are capitalizing on the ever-increasing business benefits of online communication technology.
Blogs@Work, online communication experts, makes it happen. We give you tools to:
Blogs@Work is committed to staying on top of the online communication industry so you don't have to. Take a look at some of the latest postings about blogging and the technology behind it.
Robert Scoble has posted an entry summarizing a conversation he had with Rajesh Setty author of Beyond Code. In it, Rajesh communicates the importance of interaction with people (even for programmers
). He calls it Return on Investment for Interaction, which adds value, in this case, to your career. He feels that blogs have ROII. I could not agree more!
The Mercury News has written an article (registration required) on how marketer’s are trying to mine blogs to determine the amount of buzz circulating their products are receiving in blogsphere. One specific example is a new piece of software called blabble which scours the Internet to see what bloggers are saying about a particular product.
ClickZ Network’s Zachary Rodgers discusses the “blogger on payroll“. Issues such as guidelines and policies are covered.
Sun Microsystems has hired Dave Johnson, the creator of Roller. Sun intends to bring the Roller blogging technology into its enterprise communication software.
Cheryl Gidley of iMediaConnection continues her blogging exploration by looking into the legal aspects of blogging and what items you need to consider.
iMediaConnection gives some reasons you should and reasons you shouldn’t — depending on your marketing communications strategy.
There’s good news and bad news: Wired reports that the venture capitalists like RSS.
D. Keith Robinson lists his attributes of what makes a successful blog.
Chris Pirillo lists his argument for why RSS could replace conventional E-mail.
Linux distributor Red Hat Blogs.
Robyn Aber has written a nice article for Entrepreneur magazine that gives an overall description of blogging and how it can fit into the corporate world.
The Washington Times asks, “What’s all the blog about?”
For the RSS savvy, subscribe to your calendar.
Michael Singer of the InternetNews suggests that blogs may endanger marketing & PR departments.
QuickBooks has created a blog and is a great example of how company can directly communicate with their clients about their product.